“Cancellations do not necessarily represent customers that have been lost for good,” the regulator said. However, the research said it is likely these subscribers may resume their subscriptions, when the cost of living pressure begins to ease. READ MORE: The one-stop-ecommerce-shop: how Klarna is striving for ‘super-app’ statusĪ recent Ofcom Media Nations report revealed that the number of households subscribing to at least one streaming service had fallen by 350,000 to 19.2m in total. The service, which had previously been frozen at £79 per year, or £7.99 per month for the past eight years, is being increased by 12.5% to £8.99 per month, or £95 per year. The news comes after Amazon announced it was increasing the cost of its Prime service for the first time since 2014, commencing 15 September. The number of UK Prime consumers declined by 590,000 in the second quarter of 2022 according to Ofcom, the industry watchdog, a drop of 5pc. Some 600,000 UK households have cancelled their Amazon Prime subscriptions, as the ongoing cost of living crisis continues to impact streaming services, The Telegraph reported.

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